Morrissey has never been shy about any of his views, but he’s been an especially vocal advocate of animal rights over the past 30 years. The latest manifestation of this crusade is a PETA-produced (and animated by Anna Saunders) video to be aired during Morrissey’s upcoming tour dates. As explained on YouTube, “The video takes viewers on a harrowing journey as they witness — through the eyes of one terrified bird — the typical experience of chickens raised for meat. Will our young chick survive what 8 billion chickens each year cannot?” In a clever bit of repurposing, the action comes soundtracked by Your Arsenal jam “I Know It’s Gonna Happen Someday.”
In what is probably the most unsurprising collaboration of 2014 so far, Morrissey has joined forces with animal rights organisation PETA, soundtracking a new advert that urges viewers to go vegan.